Who was that Trench Coated Man? Wrestlemania 27 Buzz!

Who was in the trench coat entering the cabin?  Who will show up on Monday Night Raw on 2/21/11?  Three shots and a date have created talk and chatter the likes of which every marketing executive dreams of.

Positioned in “commercial time”, this video caught everyone by surprise; asking more questions then it answered.   Immediately on Twitter, discussion blew up over the vignette.  I applaud WWE because in one minute they created buzz and intrigue in this crucial Wrestlemania season.

Wrestlemania hasn’t had this much discussion since October when rumors surfaced of a potential big name potentially returning to WWE.  This news didn’t break in the body of WWE programming or even on their own website.  It was during the aftermath of the October UFC event in Las Vegas. Ariel Helwani of AOL Fanhouse was doing a post show interview with a huge MMA fan and WWE Legend The Undertaker.

The idea of Lesnar vs. Undertaker at Wrestlemania 27 got fans buzzing.  Ariel didn’t know that Brock was going to walk by Undertaker or there would be a confrontation.  It was spontaneous, it was real and it captured the attention of wrestling and MMA fans.   This is the kind of intrigue wrestling fans have been craving.   UFC president Dana White, protecting his investment in Brock, shot down this rumored match; not wanting Lesnar to wrestle for UFC’s biggest monthly PPV competitor.

Due to injury, Undertaker was written off WWE TV losing a Buried Alive match after being laid out by Wade Barrett.  This set in motion the idea of Undertaker returning to get revenge against the brash newcomer in the future, possibly Wrestlemania.  But the question is, does it “feel like Wrestlemania?”

Then the 2/21/11 video aired.  The Save-Mart center in Fresno, which is hosting the 2/21/11 Raw lists on it’s website that show being the “Return of the Undertaker”.  Does this video signal the return of the Undertaker to WWE?  Or is it building up someone else.  Could this possible lead to the WWE debut of Sting?

Currently a free agent, Sting has never appeared in WWE.  He is the one guy who never made the jump having spent the majority of his career with WCW.  In recent years, he’s wrestled for Dixie Carter’s TNA Wrestling on Spike TV.   With the appearance of Booker T and Kevin Nash (as Diesel) at the 2011 Royal Rumble, speculation the next night after this video aired that it was for Sting.

Wrestlemania 27 is in Atlanta, GA; the former home of Ted Turner’s WCW.  Could Sting be another name to go along with Shawn Michaels into the Hall of Fame?  Is there money in Sting wrestling at Wrestlemania for the very first time?  Is Sting vs. Undertaker the kind of attraction that will excite fans just like the idea of Lesnar vs. Undertaker?    Think fans are jazzed by the idea?  Look at this poster a fan made to pump up this potential dream match.

Sting at Wrestlemania almost happened nine years ago.   Wrestlemania 18 will always be remembered for the memorable Hogan vs. Rock battle in Toronto.  That event also featured Triple H winning the undisputed World Title from Chris Jericho and Steve Austin facing NWO Scott Hall (w/Kevin Nash).  Sting was approached that year to make his WWE debut and wrestle on the big event.  Once he was introduced to the brand, it was pitched that at Wrestlemania 18 Sting would face Kurt Angle.  If you remember, Kurt was eventually thrown into a match with Kane with little setup.  The deal apparently fell apart as Sting wasn’t willing to work the full WWE schedule.  Now nine years later, we might finally get to see Sting in WWE.

I’m the biggest proponent of pushing new talent in high profile positions.  I see Wade Barrett as one of the shining stars of WWE in 2010.  The table is set very nicely for new talents to be featured in main events of Wrestlemania this year with Alberto Del Rio and Miz.  But what is lacking that “big fight dream match” to attracts casual fans.  Last year we had Vince McMahon vs. Bret Hart and Undertaker vs. HBK “Streak vs. Career”; previous years featured Floyd Mayweather vs. Big Show, and Trump vs. McMahon.   Based on the buzz off this simple 45-second video, the fans are voicing their opinion on what they want out of Wrestlemania 27.  I don’t have any answers but we will all find out on 2/21/11.  Ask yourself – is Sting vs. Undertaker the dream match you want for this year’s Wrestlemania?

David Lagana / IWantWrestling.com

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